> For the complete documentation index, see [llms.txt](https://doc.bitsport.gg/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.bitsport.gg/advertising-economics-in-gaming.md).

# Advertising Economics in Gaming

Advertising in gaming is not in its peak state. With gamers largely unresponsive to advertisements, with 44% saying they are not opposed to ads for rewards. We can see there is room here for sponsors to make an impact on their audience by presenting their product in a competition, with valuable rewards for players. With such lucrative rewards to be potentially offered, BitSport Tournament and promotional NFTs (NFT Trophies), will serve as valuable tools for reaching a wider audience in a way they are happy to be interacted with. This will leave the players not only exposed to the sponsor’s company, but it will do it in a way that gaming Influencers will find less annoying and likely be more effective.