# Advertising Economics in Gaming

Advertising in gaming is not in its peak state. With gamers largely unresponsive to advertisements, with 44% saying they are not opposed to ads for rewards. We can see there is room here for sponsors to make an impact on their audience by presenting their product in a competition, with valuable rewards for players. With such lucrative rewards to be potentially offered, BitSport Tournament and promotional NFTs (NFT Trophies), will serve as valuable tools for reaching a wider audience in a way they are happy to be interacted with. This will leave the players not only exposed to the sponsor’s company, but it will do it in a way that gaming Influencers will find less annoying and likely be more effective.


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